• Francis Nayan

My Weird Mo-Town Music Hack To Writing A Sales Email In 15 Minutes

I've Pavlov Dogg-ed myself to writing fast emails.

I know.

It sounds ridiculous.

But I've somehow conditioned myself to write productively when I hear a certain song.

By the way, do you even know the reference to Pavlov's Dogs?

Basically, a long time ago there was a Russian physiologist named Ivan Pavlov. He did an experiment that demonstrated classical conditioning.

He didn't mean to, though.

Pavlov was doing research on animal gastric system and did so by measuring the salivation rates of his dogs. By no surprise, he saw that they produced a lot of saliva by the sight and smell of food. But he also noticed something interesting.

The dogs would also salivate by the sound of his footsteps.

The footsteps would help the pups anticipate the food, and thus make them hungry.

Essentially, classical conditioning is when there is a particular association between the occurrence of one event in the anticipation of another...

And by god, I've done it to myself!

I've noticed every time I put on my headphones and listen to the song, "Where Did Our Love Go", by The Supremes, my brain kicks into 'copy' mode and I can crank out an email. Not only that, but YouTube built my playlist up with the same 10-15 songs that spike my creativity.

It works every single time.

If you're an email copywriter or copywriter, in general, then I suggest giving it a shot.

Create a 5-10 song playlist and just let that be the soundtrack to your work.

James Clear also mentioned this in his book, Atomic Habits, when he suggested using one habit to trigger another.

You can hack your habits and use them to build each other.

Try this out and let me know what you think.

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